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The Digital Marketing Masterclass


Understand Digital Marketing – Not as Fancy Art, But as an Exact Science!


Phill MacDonald has over 15 years of online marketing experience in the U.S. and Asia-Pacific. With a Bachelors’ degree in Internet Marketing, Phill began his career by creating small affiliate websites to rank on the 1st page of Google. He has created full-spectrum digital marketing campaigns for multi-national companies such as VW, Audi, Prudential Insurance and Sunway. With a passion for conversion, Phill specializes in helping local businesses perfect their online brand by reaching their ROI Goals.

You’ll Discover:

  • 9 ways to boost your number of online customers or social audience right now
  • How to get your website on the 1st page of Google – Without paid ads
  • Writing a dynamite headline that will double your rate of conversion
  • 4 – Page formatting tricks that will drive your sales up 300%
  • Ways to analyze your website and local search profiles to increase your local visibility
  • …And much more!

Topics Covered

  • DM Campaign Basics: Creating a coordinated digital marketing structure
  • Search engine optimization: Fundamentals and Keyword Strategies for Ranking Higher and Faster
  • Creating a Conversion Funnel: Making Site Visitors into Brand Advocates
  • Web User Experience: Website Structure, Design, Metrics and How to Get Visitors to Stay
  • Drafting Web Content: Content Ideation, Adapting to Style and Format to Keep Readers Interested
  • Social Selling: Utilizing Blogs and Social Media to Drive Traffic to your Site.