Content Marketing

Learn the skills to create high-quality web content that stirs the heart and soul but generates results

Dynametrix Digital Conversion Based Web Design Malaysia
Is your current business site generating more sales as it should? Is it obtaining the most conversions possible? If so, then you are on the right track. However, if it does not achieve the results you want, then you might need to consider a quality conversion-based web design. The best way to obtain this is by working closely with Dynametrix Digital, a results-focused and dependable conversion web design agency.


Over twenty years ago, Bill Gates declared that ‘Content is King’. That adage is even more than relevant today on the Internet than it was then. Captivating online content is the key to building a loyal base of customers or community of followers and expanding your web presence.

This intensive 1-2 day course will dive into the practical steps to creating high-quality written content for the web. It is critical for all online writers, be they bloggers, copywriters or journalists, to recognize the ways users behave on the web and the expectations of readers. How can we adapt our writing to suit different online formats? How can we develop a writing style to positively connect with readers, reach maximum visibility and deliver direct impact?



The workshop will target the following objectives:

  • Give an understanding of online user attitudes, behaviors and trends and how writing for the web differs from standard print
  • Define the features of effective content for the web and how to write for your audience
  • Describe the best webpage layout and structure for effective web copy
  • Learn the importance of search engine optimization (SEO) and how to specialize your writing to generate traffic and increase sharing
  • Offer tips and techniques to sharpen your writing style for your particular web format
  • Familiarize participants with writing requirements for social media platforms


Course Content:

  • Audience analysis
  • Web vs. print writing differences
  • Inverted pyramid of web writing
  • Writing in plain English
  • Writing for your Webpage layout
  • Increasing website traffic through your key words
  • Links, lists and action calls
  • Search Engine Optimization
  • Key words and Link-building
  • Social media writing

About the Trainer:

Saqib Sheikh is Chief Content Officer for Dynametrix Digital marketing agency based in Kuala Lumpur. He also currently lectures on Online Journalism and News Writing at Xiamen University Malaysia. Saqib previously served for six years as Programme Manager at the Asia-Pacific Institute for Broadcasting Development (AIBD), handling media trainings across the APAC region. Prior to this, he worked in the fields of advertising and public relations in New York City, USA.

Saqib completed his Masters in Communication from Purdue University, USA. He is certified in both Content Mastery and Customer Value Optimization from DigitalMarketer, USA. In his spare time, he blogs regularly at Zilzar Life online lifestyle magazine.